“Skin in the Game”
Posted by Admin in Executive Corner, Nick's Blog on March 2nd, 2010
Starting a major innovative project that will change the world can be a very interesting and frustrating time filled with excitement. You have the vision and you know every detail about what the project will look like when it’s done, but now it becomes important to transmit that vision to someone with the resources and passion to help bring that vision to reality.
In the process you will meet with numerous people that have an interest in your project as well as connections to people with the resources you need. In the Mathias Island at Fortune Bay project we have met some of the most interesting and knowledgeable people in the world, from geotechnical engineers to people responsible for the first private vehicle to leave our atmosphere. I am still in awe of the people we have discussed our project with and their accomplishments.
It is now time for us to address our future accomplishments. In the process of meeting with the numerous experts we have had the pleasure of doing business with we have learned some incredible lessons. It is not an easy process, but if it were easy anyone could do it. As I watch the Olympics and see the spectacular talent and skill it takes to win a gold medal I am reminded of our process. To see teams that have worked for 18 years finally winning their gold medal humbles me, highlighting just how little time I have put towards this effort thus far and calling to mind all the future expenditures of my time and energy that it will take to make this project a reality.
As daunting as it seems, I am not ready to give up. On the contrary it makes me appreciate how far we have come in the short time we have been working on this project. Certainly I have seen myself hurtling down a snowy mountainside hoping to avoid the trees, but it takes some good bruises and scrapes to really appreciate the job that we are doing. Each crash has taught me something about getting back up and not doing it that way again and that has made me a smarter, more resourceful businessman.
The economy has been in a downward spiral and many believe it has a long way to go before it hits the bottom. It has made a lot of investors very gun shy about becoming part of a major project where their resources are vulnerable. It’s actually quite interesting that many who started out as risk takers are now very conservative and afraid of the future because they are not willing to take the risks anymore and are watching their empires crumble. It was funny to watch the emotions sway the stock market crash of 2008 and 2009 because many of the people that lived their lives on the mantra “buy low/sell high” ran like scared children when stocks were at their lowest point. This should have been their opportunity to buy very good stocks at bargain basement prices, but they were too afraid of the risk. Most stocks like Citibank, Bank of America, Texas Instruments, Intel, and many others doubled or tripled their value from the initial crash.
In this time of panicked investors and a government that is predicting gloom and doom, it is a challenge to find people that want to become involved in a project with as far reaching goals as Mathias Island at Fortune Bay, but in their defense they just want to protect the assets they have left. The time has come though for investors to start looking to the future and stop living in the past – or even in the present. We are in a new world economy and there are incredible opportunities for investors that have a vision for the future. Our project represents a path to future prosperity.
The people with the resources have been interested in our project and we are still communicating with them, but the big issue at this point, besides the economy, is “skin in the game.” Investors want to know that whomever they deal with has a real vested interest in the project and can be relied upon to protect their assets with the same vigor that they themselves would. To many, especially ones with banking or financial experience, this means a percent of cost. For example, when buying a new home the bank wants the buyer to put up 20% to help assure the bank that the buyer has a vested interest in protecting their investment and thereby protecting the bank’s investment. The problem with this limited view is that when buying a home the home is not a functioning business that brings in capital until it is sold. With major projects the real value is in the business paying for itself and returning a profit to the owners and investors for many years to come.
Real “skin in the game” is the drive to succeed, the willingness to turn life upside down and sacrifice whatever it takes to succeed. Lindsey Vonn, after winning gold in downhill skiing with a bruised shin, summed it up when she said, “This is everything I’ve wanted and hoped for. I gave up everything for this.” This is the real skin in the game.
For us that have been involved in the Mathias Island at Fortune Bay project this is something we understand very well. There has been a cost to us of a lot more than just money. Everyone involved in this project also had a regular job that required a great deal of our time and attention. We have worked on this project for the past 4 years outside of our regular jobs with over 5000 hours of our family time directed at this project and our relationships have suffered a great deal. I lost a wonderful woman that I have been with for a long time. My partner is still in counseling to save his marriage. We have not taken the commitment to this project lightly and know that in order to succeed we have to make sacrifices and suffer loses. It doesn’t make it any easier to see the things you have lost, but you can’t work on a project of this nature without it being the main focus of your life.
There have also been unreimbursed business expenses associated with traveling around the country to discuss our project with experts in their field and potential investors as well as the unpaid time away from work to attend meetings and conferences. There have been the normal office costs such as printing expenses, conference room rentals, web hosting, and legal fees. All of these costs have been absorbed at our expense because we knew that in order to make this project a reality sacrifices needed to be made.
There is no doubt that monetarily we have not spent enough to justify having significant skin in the game at a percentage of the project costs to meet the balance sheet definition, but this country was founded on the principle that if you never gave up and worked in blood, sweat and tears you could accomplish anything – and we believe that to be true. Under that definition we’ve put our pound of flesh into the game, and we have added passion and determination to that list.
I concede that the economy is not in good shape, but I will not support the notion that it will be seven to ten years before we pull out of it. There is no shortage of people with money to invest in this economy. Investors that have the vision to understand the potential of the Mathias Island at Fortune Bay project will also be poised to start profiting from it when the economy does turn around because this project will be well ahead of the ones waiting for the turn around.
The skin in the game we have offered is much more valuable than just an infusion of money, because money can be regained. Our dedication, passion, and determination can not be regained, but our success will easily justify the effort and the expenditure of our blood, sweat, and tears. That’s the real skin in the game that makes innovation work.
History has shown that the most success comes from having courage when everyone else is afraid. We’re ready to charge forward in the scrimmage – do you have the courage to fight with us?
~ Nick
Putting Ideals into Practice: Mathias Island at Fortune Bay
Posted by Admin in Executive Corner, Nick's Blog on August 13th, 2009
All the talk earlier about improving quality of life through the use of technology and promoting social responsibility within and by a corporation is all well and good for blog articles, but how will all this happy talk be put into practice? Timeless Designs Corporation has a project in mind for just that purpose.
Introduction
This project is nothing short of the most innovative and ambitious urban development project introduced in the United States in the past 50 years and is as significant to urban development as the introduction of the skyscraper. It is the new Urban Revolution. This project seriously addresses problems with climate change, dependence on foreign oil, integration of new technologies into our cities, utilization of the limited space and resources in our cities, and social issues within the very fabric of our society. This project is a model that will be used by urban planners for decades to come.
Timeless Designs Corporation (TDC) builds communities. This community project, known as Mathias Island at Fortune Bay (MI@FB), incorporates a 250 acre bay, hundreds of acres of parks, bike and hiking trails, wildlife areas, a 1200 boat marina, all levels of schools, sports fields (including an arena dome and stadium), 2 hotels, 3 inns, a 5 million square foot mall, 4.3 million square feet of office space, 2.6 million square feet of retail space, a monorail transportation system and over 15,000 residences. The community is engineered to be 100% self sufficient with self generated and clean alternative energy, water processing, waste management, and communications, including phone, internet, and television.
The modern subdivision uses approximately 1 acre for 14 small homes (approximately 1000 SF) and about 4 for homes over 3000 SF. The average subdivision (with floor plans of varying sizes) uses 1 acre for 7 homes, but this figure does not include roads, schools, walkways, and parks. This figure does not include any retail or office space in the actual subdivision. The fact is that in 1000 acres most subdivisions contain less than 4,000 homes and without retail or office space. This is surely not good stewardship of our lands.
Smart Growth Strategies
To meet the demands of growing populations without furthering urban sprawl, city planners and developers are turning to smart growth strategies. “Smart growth” is a term generally used to describe planning approaches to growth management that seek to balance the development of employment and housing opportunities within existing infrastructure and public services. Planning approaches such as mixed-use, transit-oriented development and new urbanism are considered smart growth strategies
Mixed-Use Development
In contrast to Euclidean zoning, the separation of land uses into single-use districts, mixed-used zoning permits multiple types of land uses within a single zoning district. For example, in a mixed-use zoning district, the construction and development of a residential apartment building may be permitted on a lot located between an office building and a restaurant, allowing both residential and commercial uses to co-exist in one area. Mixed-uses may also be allowed within a single development project, such as a building with flower and coffee shops on the ground floor and apartments or offices on the floors above. Mixed-use districts or zones are typically created either by amending the zoning ordinances of existing commercial districts to allow residential uses or by creating a residential overlay zone.
Transit-Oriented Development Zones
Transit-oriented development zones are created to maximize pedestrian access to public transportation. With this type of smart growth strategy, high-density residential or commercial development is zoned for development around a central transit station, with lower densities progressively spreading outwards. For example, a rail station may be immediately surrounded by multi-storied commercial and residential buildings, transitioning to single family residential and industrial facilities located farther out from the center of the city.
New Urbanism
“New urbanism” is the concept of creating pedestrian friendly metropolitan areas that contain a mix of uses, discernable town centers, and public spaces within a cohesive community. Some of the key elements of new urbanism are: (i) the creation of urban neighborhoods where the activities of daily living and access to alternative modes of transportation are within walking distance; (ii) development at appropriate densities to prevent urban sprawl and to decrease reliance on automobiles; (iii) housing opportunities for all socio-economic levels; (iv) placement of parks and open public spaces throughout the urban area; and (v) the creation of graphic architectural and landscape design codes that define communities, public spaces, and streets.
As the population has become denser and air pollution more severe in recent decades, urban planners are turning to alternative methods of zoning to ensure sustainable growth. Smart growth strategies encourage proximity of uses. Environmental concerns increase demand for smart growth. As reducing excessive human impacts on the environment has become an American priority, smart growth has emerged as a major movement in twenty-first century urban planning. The creation of a mixed-use district that puts everyday uses like a convenience store, drycleaner, and salon within walking distance of the home and office decreases the negative externalities of using automobiles, e.g., traffic congestion and air pollution. As a result, the mixed-use approach to smart growth is experiencing a vigorous revival in American metropolitan areas.
In California, not only has smart growth become a good planning strategy, but it is now also encouraged by the law. The California Global Warming Solutions Act of 2006 (“AB 32”) requires that the State Air Resources Board adopt regulations that will reduce greenhouse gas (“GhG”) emissions to 1990 levels by 2020. AB 32 primarily addresses source emissions from automobiles by improving technology. That alone, however, is not enough to fulfill AB 32’s GhG reduction goals. To target the patterns of human activity that lead to the use of automobiles, in 2008, California adopted Senate Bill 375 (“SB 375”). SB 375 promotes significant changes in regional land use and transportation planning to further the GhG reduction goals of AB 32. One of SB 375’s strategies is to promote more compact land use to reduce the frequency and distance of trips made by automobiles. SB 375 seeks to redirect population growth to high density, mixed-use developments that are located around mass transit hubs. As with transit-oriented development, mixed-use development encourages people to drive less, and, in theory, reduces GhG emissions.
SB 375 calls for action on the part of city planners and developers to implement these changes in land use patterns. In return, SB 375 provides certain incentives to developers to build mixed-use projects, such as relaxed environmental review and affordable housing benefits. SB 375 also provides public agencies with funding incentives to build or improve mass transportation systems.
Implementation of Smart Growth Strategies
While smart growth is a “smart” idea that should be advanced wherever possible mixed-use development is not a panacea for all the ills of urban sprawl. The United States Supreme Court and state courts found that the separation of uses may create a better quality of life for residents. Today, however, mixed-use development is necessary in order to use resources more efficiently to meet the demands of the growing population and reduce GhG emissions.
Unfortunately, the compatibility issues that lead to single-use zoning are resurfacing in this new era of mixed-use. Thus, planners are stuck with a dichotomy that must be resolved in order to achieve both the goals of environmental responsibility and maintaining a high quality of life in an urban setting. Industrial and commercial businesses are vital to a mixed-use district’s ability to thrive. Retaining existing businesses is necessary to meet the goals of SB 375 and smart growth because businesses provide an employment base for the new residents of the district and sustain the jobs-housing balance. Moreover, providing employment opportunities in close proximity to residential uses promotes walking and reduces vehicle miles traveled.
Despite the benefits of co-location, however, residential uses can be incompatible with industrial uses and other commercial activities. For example, an industrial facility may emit carcinogens or other pollutants harmful to residents, particularly children. Businesses may also generate other annoyances, such as noxious odors, excessive noise from operations or trucking, or nighttime lighting that interferes with sleep. It may be impossible to adjust the existing business operations in a manner that is both compatible with residential uses and profitable to the same degree.
Mathias Island at Fortune Bay is that answer. Mathias Island at Fortune Bay is a master planned, mixed use, “New Urbanist” village community that will function as a self-contained and fully sustainable community. An example of this can be seen in the attached documents Leading the way Toward a Zero Waste Economy and USST IGCC Process Description. 750 tons of waste will be brought into the community, including the waste generated by the community, but the community will never see or sense that its receipt, storage, or conversion to energy (which will be used to power the community and create other products) is happening within their presence. Waste will be trucked or brought in by rail to an offsite underground facility and then moved on conveyors underground to the waste management plant, where negative atmospheric pressure will keep all smells within the underground facility. This is just one example of how industrial uses can be made to adapt to the mixed use community.
The problem with introducing mixed use into a city is that planning for the mixed-use district must be completed before a city begins introducing residential uses into existing urban commercial centers in order to ensure the compatibility of uses, the provision of an adequate mix of uses, and availability of public services and infrastructure capacity. Spot-zoning or ad hoc residential infill without regard to a project’s relationship to the rest of the urban area is likely to result in the failure of the district to satisfy smart growth goals. This is not the case with this project that is building the infrastructure from the ground up with regard to all uses and compatibilities. This reduces the cost tremendously and assures that all uses are provided for while guaranteeing that compatibilities are developed from the start. Architectural and design guide-lines will serve to create a cohesive community character.
This project contains a public transportation system that will allow movement anywhere within the community as well as outside the community. Distribution of all goods from outside the community as well as within the community will be handled via the infrastructure, eliminating trucks within the community. Walkways, bike paths, walking trails, and other pedestrian means will allow foot traffic to replace vehicle traffic.
Our business plan was written to share TDC’s vision of the future: a future built on efficiency, service to the public, the melding of nature and architecture, stewardship of the environment, and TDC’s belief that commitment to this vision will create an impressive return on investment. Its purpose is to educate and inform forward thinking investors and city managers about a unique bayside development project to enhance their riverfront. TDC has selected a site that is an untapped resource with the potential for explosive growth over the next ten years and TDC expects to take advantage of this opportunity, while partnering with like-minded innovators that want to make a difference in the way urban development is practiced. TDC is also communicating with approximately 7 other sites as a backup to the initial site selection.
Project Description
This country has problems. Oil prices, crime, traffic congestion, road rage, the gray skyline, deterioration of our cities, unplanned or poorly planned development, lost community pride and children in trouble because they have nothing to do. This could be elaborated upon, but you already know this. Can we solve these problems? Do we wait for the government to regulate a solution? Wait for someone to invent a solution that makes it all better? OR do we take a bite out of the elephant? Our forefathers believed in this great nation as the most innovative, resourceful, and powerful leader of the free world. TDC agrees and will set an example that inspires others to take a bite as well. If we don’t, who will?
The Pew Research Center predicts that by 2050 the population in the United States will soar to nearly a half a billion people, placing unprecedented strain on housing and transportation in our urban centers. It’s clear that disaster is looming, and that someone has to do something substantive. Political double-speak and business-as-usual in energy production and urban development will only contribute to the problem.
TDC is driven to address these problems in a single prototype community. We at TDC are people of action, not words. TDC is stepping up to find innovative solutions that will spark the next evolution in urban development. TDC is not just a development company; TDC creates self contained village communities with modern technologies. MI@FB is a community of the future, without urban sprawl and tightly-packed “people towers,” with a 250 acre bay and marina as both a backdrop and a focus. Like the earth, water is its life’s blood. People are attracted to water and the most beautiful places in the world have water, which is the focus of the entire human lifestyle for residents and visitors alike. MI@FB brings them together in a community that has all but eliminated the car inside the community, is energy efficient and self-sufficient using alternative energy sources, and caters to members of the community at all levels of economic standing. The community contains the following objectives:
- Largest infill project in the United States
- All levels of socioeconomic residents
- Residents can live, work, and play all within the community
- 100% clean, self generated energy
- 100% private funded public transportation
- 15,000+ residences
- Over 10 million square feet of commercial and office space
- 100% hidden and protected utilities
- No internal roads
- No automobiles/trucks within is core areas
- Underground automated distribution of all goods, both personal and commercial
- All automotive parking on the outskirts of the property is 100% automated (which reduces the parking footprint by 3/4) and totally secured (no stolen cars, theft, vehicle damage)
- Will contain wildlife areas, parks, extensive playgrounds, kid’s fishing pond, baseball/soccer fields
- Elementary, Junior High, and High Schools, with mentoring support from local businesses
TDC has designed a community that is virtually vehicle free, safe for playing children, convenient for residents, comfortable for visitors and residents alike, will attract guests to enjoy the community, is cost effective for business owners and residents, and returns a healthy profit for investors, without overcharging for its services. The real magic of this community though, is that everything is based on tried-and-true technologies, some of which are very familiar and some that are less so, but no less proven. The very nature of the design is tying these common aspects of current communities with the benefits from other communities around the world into one well planned and forward thinking community of tomorrow. This community will set the stage for our evolution into the 22nd century. Not only does it endorse alternative energy, it actually provides a practical application of its use.
The MI@FB project is a master planned, 1000 acre, mixed use, self contained community that will set the standard for all urban developments and redevelopments throughout the United States. This community will consist of high density residential and business components that blend within a natural environment where nature and technology interface with each other beautifully. MI@FB will provide up to 100% of its power requirements through onsite alternative energy generation. The community will be free of vehicle traffic, which will be restricted to two exterior roads of the community. Privately funded public transportation incorporating a raised monorail system will allow access to all areas of the MI@FB community. All deliveries and movement of goods throughout the community will be facilitated by the use of a subterranean tunnel system incorporating an automated, shuttle based conveyor system and distribution center.
Project Economics
An Economic Impact Analysis for the Sacramento Railyards was prepared by Economic & Planning Systems Inc., in November 2007, which was based on an economic analysis of a 240 acre development which included approximately 10,700 housing units, 1.4 million square feet of retail space, 2 million square feet of office space, 490,000 square feet of mixed use of historical/cultural, and 1,100 hotel rooms.
This analysis estimated that the base project would generate a total of $5.7 billion (2007$) in direct and indirect impacts, $3.5 billion (2007$) in income impacts for approximately 55,700 job years (2,800 annual jobs over 20 years), and $3.5 billion in new income during construction. At build out (project complete) project would generate approximately $2.8 billion in direct, indirect, and induced output annual income and support approximately 19,100 jobs annually countywide. Local government source income would be approximately $297.7 million annually.
Mathias Island at Fortune Bay is a much larger project, but would be considered a major success if it met these requirements for the smaller Railyard project. Economy of scale, integrated infrastructure, self supplied energy, and many other innovations would reduce operating cost considerably.
Next Steps
Timeless Designs’ next step is to find capital partners to fund detailed planning and land acquisition. This process is already underway, and before long the project should begin in earnest. Check back often for updates, and visit the company’s website.
Social Responsibility – Part 3
Posted by Admin in Executive Corner, Rob's Blog on April 14th, 2009
The first part in this series, Social Responsibility – Part 1, March 12, 2009, gave four measurements for a company’s level of social responsibility. The first two, economic function and quality of life, were discussed in part 1. The third, social investment, was discussed in the second installment, Social Responsibility – Part 2, march 30, 2009. In this final installment, we will discuss perhaps the most important measure: Problem Solving. Investments of time and money are great, but they have little value if problems are not being solved. The whole purpose of Timeless Designs Corporation is to solve problems: problems in society, in the local economy, in the daily routines of ordinary people.
Problem Solving
Before one can even begin to go about solving a problem, one must first know what problem needs solving. There are several problems that TDC wants to address in its community-building projects, and the principle ones are laid out here. Many of these problems are tightly interwoven, but I’ll try to unravel them as best I can.
Pollution and Climate Change
The concern is everywhere, from the Internet blogosphere to mainstream news. It’s on talk radio, it’s discussed in Congressional and Senate committees. It’s a topic of discussion at parties, around the water cooler, and in strategic planning discussions at major corporations: Global Warming. Whole industries are springing up around solving this global problem, from power companies employing more wind and hydroelectric plants to solar panels marketed to homeowners. There are electric and hybrid gas/electric vehicles, as well as vehicles that run on biodiesel, hydrogen fuel cells, and hydroxy (HHO). Builders are more and more pursuing green construction of office buildings and the market for energy efficient appliances, windows and doors, and other building materials is growing.
We at Timeless Designs Corporation want to take a big bite out of the greenhouse gas elephant. One widely accepted cause of the climate change problem is the emission of greenhouse gases from burning petrochemicals. As mentioned, whole industries are arising with alternative energy technologies to help address the problem.
The real solution, we believe, is not to just clean up some of the cars but to reduce, as much as possible, the very need for cars. The average American spends 25 minutes commuting – each way – to and from work every day. In highly populated urban areas it can be as long as 45 minutes to an hour or more. Much of that time, particularly in dense urban areas like New York and Los Angeles, is spent running cars at their least efficient, most polluting way: stop-and-go traffic.
By eliminating that commute, we also eliminate the largest single source of greenhouse gas emissions. Our Mathias Island at Fortune Bay community will create tens of thousands of jobs at every level, from working class service people to highly paid corporate executives. Our goal is to create a community that allows everyone who works there to also live there. To help ensure that the people who can live there and work there as well actually do live there, we will provide incentives to do so. People who rent or buy a residence in our community will get a substantial discount on their rent or condo fees if they also work there. Commutes will only be 5 minutes long, either by walking or riding a bicycle, or by utilizing our LaserRail transportation system. Every convenience a modern city can offer will be available, and some that haven’t yet been provided anywhere else, like free access to transportation for residents and free delivery of goods – right to your door.
Quality of Life
Now look at the subject of commute time strictly from a quality-of-life perspective. What would you do with an extra hour or two in your day? With a 5 minute commute, you could pop home for lunch with your family. With sports fields only minutes from your desk, you could be there to support your child’s little league or soccer team. Read a book? Connect with friends?
Imagine your life without the frustrations of traffic, without road rage. A fender bender on the freeway will no longer make you 40 minutes late to work – or late for dinner.
Teaching Success
It is the firm belief of the founders of this company that the reason people are successful is very tightly connected to the reason other people are unsuccessful, and at its root it has nothing to do with birthright, social standing or affluence, government support or lack thereof, education or even luck. Certainly all these things are contributing factors, playing into how quickly or easily success can be achieved, but the real, fundamental between those who succeed and those who fail is quite simply: faith.
By faith I don’t necessarily mean faith in God or some religion, though again a strong set of religious beliefs can contribute. By faith I mean faith in oneself. The belief that a thing can be done, bolstered by the support of people who have done it and the persistance to pursue that thing however difficult it may be – that is the true key to success.
Our goal, therefore, is to foster that belief in the children of our community at as young an age as possible, and then nurture and feed that belief throughout their lives. For adults who come into relationship with us bearing the baggage of a lifetime of “can’t do” thinking, we will offer motivational training as well as directed skills training. We will help them develop their wildest notions into plans for success, and then provide them a path and support them as they bring their plans to fruition.
Some of the people we encounter will have other forms of baggage – ill-conceived notions that the world “owes” them something, physical or mental disabilities, alcohol or drug addiction. For these people we will provide the support and assistance necessary to clear the detritus from their lives before helping them reshape their faith in themselves and in the American Dream.
Protecting the Environment
Why must urban development be at odds with the environment and those who seek to protect it? Why must an Environmental Impact Report mean delays and contention? The in-the-box answer is that protecting the environment is costly and doesn’t provide any return on investment. As you may have discovered by now, though, Timeless Designs Corporation does not operate “in the box.” We see a great deal of valuable return on investment.
The most obvious return is that the community is more beautiful, more peaceful, the more it encorporates nature. Humans are hard-wired to feel a sense of serenity when surrounded by nature’s beauty. More beautiful and natural surroundings distract residents and visitors alike from the fact that they’re living in a city. Even those people who enjoy the “hustle and bustle of the city” will tell you that it isn’t the ocean of steel and concrete that attracts them to the city, but rather the abundance of activities and entertainment, the proximity to other people, and the convenience of being within a short walking distance to everything they need.
Blending nature with modern construction, with an aesthetic emphasis on nature, achieves two purposes and appeals to two different classes of people: it appeals to those who want the “hustle and bustle” by virtue of it’s high-density, mixed use facilities, and it also appeals to those who prefer a more rural setting. Indirectly the return on investment will come from appealing to a broader range of potential customers, which will yield lower than average vacancy rates. It will appeal to visitors as well, which will yield higher sales rates for businesses.
In Mathias Island at Fortune Bay, there will also be a segment of both residents and businesses who come simply because we are promoting and utilizing alternative energy. Although alternative energy sources are gaining traction in the commercial sector, there has yet to be a community of this scale that is 100% alternative. Its dependence on oil and natural gas – both foreign and domestic – is exactly zero. There will be technological advances made in bringing this community online, and it will be designed in such a way that as new technologies are developed they can be integrated into the infrastructure seamlessly.
Conclusion
Timeless Designs Corporation’s commitment to social responsibility will influence every decision we make, and will be designed into the very fabric of our community. The partners believe stridently that profit should not be the sole motivator behind corporate decision-making – as recently evidenced so strikingly in the financial markets. If we set our sights on loftier goals while keeping a close eye on the bottom line, making responsible decisions by considering both our corporate ideals AND the bottom line on the balance sheets, TDC can position itself to be one of the most successful companies in the world. All of the partners want Timeless Designs Corporation to become the best IN the world by being the best FOR the world.
And hopefully, and perhaps inexorably, the world will also be changed for the better in the process.
End of Part 3
Social Responsibility – Part 2
Posted by Admin in Executive Corner, Rob's Blog on March 30th, 2009
As discussed in the previous article (Social Responsibility – Part 1, March 12, 2009), there are four areas of measurement to consider when assessing a corporation’s level of social responsibility. Those areas are: economic function, quality of life, social investment, and problem solving. Part 1 discussed the first two metrics, and now we continue to the third: social investment.
Social Investment
This is a two part metric involving the investment of money and the investment of (presumably non-capital) resources.
Investment of Capital
As touched upon in Part 1, “The key to being economically functional is having a solid business model that focuses not simply and solely on making money, but that places a high order of value on all stakeholders: partners, investors, the community, and local government.” To paraphrase, neither Timeless Designs nor the Mathias Island at Fortune Bay project has profit as its central and most revered goal.
Put another way, it is the partners’ belief that investing in society yields real results in terms of the company’s bottom line. Those results may not be directly obvious, but they are real nonetheless. I’ll elaborate on this later.
First, though, there are three key areas in which Timeless Designs Corporation intends to invest in solving social problems. One way is to partly subsidize education. In terms of per-pupil spending, the State of California ranks 36th in the nation (National Education Association Rankings of the States, 2005-2006). In January of 2006, writes Jill Tucker of the Oakland Tribune, California “squeaked by” an average national ranking in terms of “standards and accountability, teacher quality, school climate and resource equity,” receiving a B- from the national publication, Education Week.
That a state that ranks below average in terms of spending, yet ranks slightly above average in performance, is a positive result. Now imagine what a school could do if it’s funding was the best in the nation. Timeless Designs Corporation intends to find out. The schools built for the Mathias Island at Fortune Bay community will be partly subsidized by the corporation, possibly as charter schools, which traditionally perform better than fully public schools.
On April 3, 2008, Julia Rosen published an article in a blog on Calitics in which she stated that education spending in California is $10,264 per student, and she claims that number to be $1,700 per pupil below average. We are projecting approximately 8,000 students will live in our community. Let’s, for arguments’ sake (and round numbers) say that number is 10,000. For $25M per year from a net operating income of $500M (about ½%), we can increase education spending above the national average, to a number more like $12,500 per student.
Another indicator Ms. Rosen cites is a lack of funding for transportation. “California also ranks dead last in funds spent on transportation services, according the Census Bureau,” Rosen states, “This is a budget item that many school districts are having to cut even further with the proposed $4.8 billion in funding cuts, making it even more difficult for students in both rural and urban areas to get to school.”
Timeless Designs Corporation also has this issue well in hand with most children living in easy walking distance of their schools, and access to the community monorail system for the rest. We have been contemplating running special monorails (or monorail cars) exclusively for students before and after school.
The topic of education will be discussed further when we talk about investment of resources.
Another area in which TDC plans to dedicate capital to solving the problems of society is really several interrelated areas. Generally, it is getting those in and around our community who are not living up to their life’s potential into programs that will help them design and achieve their dreams. This can range from the homeless to low-income wage earners who want more from life than $8 an hour and monthly food stamps. Even higher-income people with aspirations to improve their lives will be able to benefit from these programs.
In essence, the partners at TDC believe that anyone can be successful – however they define “success” for themselves. If they are not successful, there is a root cause. If that cause is identified and treated, and then an individual is taught the right set of skills and provided the proper motivation, they can and will be successful.
Root problems could include such things as substance abuse and addiction, mental health problems, physical disabilities, lack of education, or simply a lack of ambition – some people are held back simply by their belief that the American Dream is no longer attainable.
Timeless Designs Corporation intends to partner with the health care industry, charitable and faith-based organizations, and government to craft a comprehensive set of services to help support the people who want to improve their lives.
Investment of Non-Capital Resources
The partners in Timeless Designs Corporation have demonstrated their willingness to serve humanity in their personal lives, long before ever becoming partners in the firm. Sometimes volunteering for faith-based or church-related service, other times volunteering for non-profit organizations from helping homeless veterans to helping school-aged children in Central America, each has given of him- or herself outside the corporation.
As Timeless Designs grows, it will be an important part of our governing policy to provide incentives for employees to participate in their communities and in the world. In addition, TDC plans to open its doors to area high school students and encourage other community businesses to do the same. The program is being tentatively called the Student Apprenticeship Program, wherein students preparing for a career or higher learning will be invited to participate in the management of the corporation.
Whether their interest lies in leadership, accounting, research and development, human resources, or other aspects of corporate management, internships will be available to supplement and augment their classroom studies. In this way the company hopes to inspire young minds, foster a belief that the American Dream is alive and well, sow the seeds of innovation and invention, all while providing a hands-on, real-world foundation on which participants may build their futures.
End of Part 2
Social Responsibility – Part 1
Posted by Admin in Rob's Blog on March 12th, 2009
The term “social responsibility” is an ideology that holds an entity, whether an individual, a corporation, or government, has a responsibility to society. This responsibility is twofold: first to act when action is warranted to improve equality, freedom, and/or quality of life, and second to refrain from acting when such action would be detrimental to the same.
For a corporation to be judged as “socially responsible,” there are four areas of measurement to consider:
- Economic Function: give an indication of the economic contribution the corporation is making
- Quality of Life: focus on whether the organization is improving or degrading the general quality of life in society
- Social Investment: deals with the degree to which the company is investing both money and resources to solve community social problems
- Problem Solving: focus on the degree to which the organization deals with social problems
Timeless Designs Corporation is committed to being a socially responsible corporation. In fact, the vision at the very core of this company and our projects – and the central reason for the individuals that make up the corporation becoming involved – is rooted in that commitment. Let’s look at each measure:
Economic Function
There are many facets to the economic impact that TDC will have on its partners, its investors, its residents, its partner businesses, the community itself, and the region, county, and state in which it is built. Some of these impacts will have to be carefully crafted and planned, while others will simply happen as a byproduct of the success of the company. The key to being economically functional is having a solid business model that focuses not simply and solely on making money, but that places a high order of value on all stakeholders: partners, investors, the community, and local government.
I call it the “if you build it, they will come” mentality, and by “they” I mean dollars, not people. If you expend your effort focusing on what customers (and potential customers) want and don’t waste energy trying to trim every possible penny off cost while extracting every possible penny from those customers, you’ll attract more customers and the money will come.
For example, there’s a huge groundswell of public sentiment focused on global warming and reducing greenhouse gas emissions. Burning fossil fuels is still the least expensive, most productive means of generating energy. But there’s a large potential market for a community run entirely on alternative energy. Between research and development costs, infrastructure and energy storage difficulties, and inherent inefficiencies in most alternative energy sources, the cost of providing energy from those sources is relatively quite high. To the “in-the-box” bean counter, that might make it seem commercially unviable.
What is more difficult to assess, however, is the impact on consumers of having that ready source of energy that is clean and friendly to the environment. The growing concern about clean energy, rising oil prices and domestic dependence on foreign oil, will draw people to a community that has a solution for those concerns. The impact on the community as a whole is a lower vacancy rate and higher revenues from businesses in that community. While it would be hard for an accountant to accurately attribute those benefits directly to alternative energy sources, it can certainly be considered contributory.
Quality of Life
In addition to being a key attribute of a company’s social responsibility, quality of life has real business relevance as well. In the Regional Economic Development section of the CareerOneStop.org website, “Perceptions about quality of life in a region can heavily impact attraction and retention efforts of companies, skilled workers, and entrepreneurs.”
Nonetheless, “Quality of Life” is a subjective measure because different people have different perceptions of what constitutes quality. Here are some measures of QoL that Timeless Designs thinks are important:
1. Cost of Living
Particularly in recessionary times, people are very concerned about money and their personal cash flow. There are two ways that TDC plans to help improving cost of living within Mathias Island at Fortune Bay. First, the “Everything’s Included Lifestyle” (see Living in the Twenty-First Century, the previous blog entry) serves to limit the degree to which monthly expenses fluctuate by taking services that have traditionally been individual, pay-as-you-go basis and roll them into a single flat monthly bill that can be paid in conjunction with rent (for leasers). For some, the net result could be a slightly higher, but stable, monthly payment. For most, however, it will be less than what the same person might pay outside the community.
Second, TDC is setting lease rates at or below the regional average – and in many cases, far below. We have conducted analyses that show clearly that we can make ample profit charging minimal lease rates – as discussed above, the desire to provide a reasonable cost of living supersedes any need to extract as much income as the market will bear from our rental properties.
2. Commuting Times
As the urban center is expanded and surrounded by suburbs, and those suburbs are further extended by sprawling tracts of cookie-cutter neighborhoods, the time spent to get from home to the workplace and back again is ever-increasing. Even with the use of public transportation, which is notoriously slow and has to make many stops, and high-occupancy vehicle lanes, the average commuter in the US spends approximately 25 minutes each way commuting to and from work (US Census Bureau). The larger the city, the longer the commute. This contributes to such problems as stress and road rage, climate change, and increased cost of living due to auto maintenance (or bus/train fare) and parking costs.
In the Mathias Island at Fortune Bay community, our goal is to ensure that everyone who works in the community is able to live in the community. In addition to providing free public transportation to residents, people who own or rent a home in the community that also work in the community will get a discounted rate on rent or condominium fees. We want to encourage people to both live and work in the community.
Because the 1000 acre community is at most 6 miles in circumference, no one should have to spend more than 8-10 minutes commuting, whether by public transportation, small vehicle (scooters or golf carts), by boat, or in some cases even by walking. This affects QoL in several ways: first and foremost, a daily commute of 10 minutes each way results in each worker reclaiming 30 minutes a day of his personal time. Assuming a 250-day work year, that’s 125 hours a year of added personal time. It also eliminates waiting on crowded freeways or searching for parking spaces (the time spent finding a suitable parking space each day is NOT considered in the average commute time).
3. Crime Rates
Timeless Designs Corporation is passionately dedicated to crime prevention, detection, investigation, and prosecution within our communities. Our plan calls for engineering an integrated command and control infrastructure for law enforcement, emergency medical response, fire fighting, and maintenance services. One of the lessons of 9/11 is that when disparate branches of public safety services, and even different units within one branch of service, do not have adequate and integrated communications, their response to emergencies is significantly impacted.
TDC’s infrastructure will co-locate the top commanders of all public safety services in a single Emergency Command Center (ECC). All communications will be routed through a single C4I system (command, control, communications, computers and intelligence) and appropriate responses quickly and efficiently determined and dispatched to regional Emergency Dispatch Offices (EDO). Dispatch Offices will be strategically positioned throughout the community and each will provide a base of operations to one or more Rapid Response Teams (RRT). RRT’s can be quickly dispatched to reported emergencies in a matter of minutes or even seconds from their EDO. To eliminate the need for expensive emergency vehicles, equipment vaults will be placed in various locations throughout the community so that wherever an RRT is dispatched to, they will be only steps away from everything they need.
In the ECC and EDO’s, sophisticated and automated sensor and surveillance equipment will alert command teams to problems or threats as they are detected. This equipment will be carefully designed to protect the privacy of individuals while still providing early threat detection, isolation, and decision support capabilities to the emergency command staff.
Timeless Designs Corporation also intends to augment public emergency responders with privately contracted services to reduce the burden on the local government. By doing so, TDC can enhance emergency response teams with specialized help on an as-needed basis. Police may use specially trained private squads for ordnance disposal, for example, or for providing security at large events – leaving the actual police force to see to their critical job of responding to 911 calls. Paramedics may have access to a pool of medical specialists – like toxicologists, diagnosticians, neurologists, and so forth – to enable them to provide better care faster in medical emergencies.
End of Part 1
Living in the Twenty-First Century: The Modern Digital Lifestyle
Posted by Admin in Rob's Blog on March 9th, 2009
Timeless Designs Corporation has a vision of the community of tomorrow, with dreams that cover the gamut. We believe that high-density, mixed-use structures are the key to modern urban development. We believe that fossil fuel-burning vehicles should return to their roots: that is, that they should return to being luxuries rather than necessities, used for entertainment rather than commuting. We believe in building, nurturing, and supporting the ephemeral spirit of a tight-knit community, yielding that elusive “small town” feel even in the midst of a highly populated city. We believe the time has come for wide-scale use of alternative energy, innovations in public transportation, education, and public safety.
But all these aspects of our vision for the future has a common undercurrent; a driving philosophy. Timeless Designs Corporation’s driving desire is to take the dreams of past visionaries and bring them to fruition; to take every scenario in which intelligent and thoughtful people have said, “This is what should be done,” and actually do it.
One such vision of the future has been around for more than half a century: the vision of computers and digital telecommunications integrated into the very fabric of everyday life. Twenty years ago, the Internet was in its infancy. It wasn’t even called the “Internet,” but rather “ARPAnet” after the federal agency that invented it: the Advanced Research Projects Agency. The opening of the network to commercial interests actually began in 1988, but it wasn’t until the mid-1990’s that the term “Internet” reached the common vernacular. As the world raced toward the end of the second millennium AD, the Internet was growing (by some estimates) at the amazing rate of 100% per year – that is, the number of nodes connected to the Internet and consequently the number of computers with access to it was doubling every year. To put that in a little perspective, if you had invested $100 in 1996 (around the time the Internet became popular) and it earned 100% interest every year, your investment would be worth over $1.6 million by the end of 2009!
Visionaries long before the Internet (or even ARPAnet) was conceived had dreams of every citizen of every developed nation having computers integrated into their daily lives. The Internet truly made this vision possible. My question to the world is, why hasn’t it happened yet?
After almost two decades of the Internet, with existing technology capable of providing a gigabit of bandwidth (that’s more than 1 billion bits per second – common DSL service only provides about one half of one percent of that capability) – why doesn’t everyone have Internet-based services? With the digital capability provided by a robust and widespread Internet, and technology capable of gigabit speeds, all of the following should be possible:
- Digital high definition television, including a vast array of video-on-demand. Movies, of course, should be available. But regular television programs should also be recorded and available on-demand as viewers desire, from sitcoms to news programs, from sporting events to reality shows.
- Digital high definition audio
- Voice over Internet Protocol (VOIP) telephone service, including video and all the features currently available from standard phone and cellular service providers
Let’s pause right there a moment. All the above services should be Internet-based, and should be available anywhere in the home. If you’re watching the Big Game and a phone call comes in, there’s no technical reason why you shouldn’t be able to hit a button on your television remote to mute the TV sound and take the call without having to get off the sofa. If it’s a video call, there’s no technical reason why the caller couldn’t appear in a picture-in-picture window on the big screen.
With services like Pandora and even iTunes, there’s no reason every radio couldn’t be connected to the Internet as well. If you want to hear a particular song or playlist, you should be able to browse an extensive list of online songs and play them on any audio-capable device in your house – even a wireless personal device like an iPod.
Once your entire home has Internet-based voice and video, there’s no technical reason why Mom in the kitchen couldn’t place a call to daughter Jane, in her room studying, to tell her that dinner is ready. If the family’s wireless devices (cell phones) were also connected to the same network, Mom should be able to reach Jane regardless of where she is with the same message.
The possibilities are truly endless. If wireless devices were integrated into the home network and the devices were sufficiently intelligent, Mom could simply tell the kitchen video phone to “call Jane” and the call would be routed to Jane wherever she is.
Other Internet services should also be accessible from any connected device. Again, the technology that exists today could easily support it. Check e-mail while watching television. Check stock quotes while talking on the phone.
These capabilities are in existence right now, today. Some of them you may have read and thought, well yeah, I can do that now. We recognize that. Timeless Designs simply wants to take all these services to the next logical step: integrating them all into one convenient package, for one price. In other words, instead of paying for satellite TV, paying for cell service, paying for music downloads, paying for Internet access, and so on and so forth, residents of our communities will get a complete, integrated digital communication solution for one flat rate. We want everyone to have this service, because the wider its use the more convenient it will be for everyone.
But really, it’s not about what can be done now or for how much. You techno-geeks out there: think for a moment what you could do in terms of community portals, services, telecommunications, and so on for a community where everyone had gigabit Ethernet in their homes. This is the next digital playground, and we want to attract players who can see into the future. What could Google do for a community with that level of bandwidth? What could an Intel or Oracle do for businesses whose customers and colleagues and partner businesses had access to that kind of speed? Who has the next-generation online content management website, like YouTube, that could benefit from gigabit speeds?
It’s fine to run along the ragged edge of the envelope, for a publically traded company. When your stockholders are demanding results, and now, you need to push forward to the next wave of technology, but do it in a way that inspires confidence in your stockholders so they don’t sell their shares – and your corporate value goes up. Timeless Designs is not publically traded, and we don’t have to answer to five million stockholders. We want to step over the ragged edge and build a newer, bigger envelope for people to push.
This project, for me, is about looking at every nook and cranny of our vision and saying, “Wow, how cool would it be if we could do that,” and then actually do it.
Welcome!
Posted by Admin in Uncategorized on March 4th, 2009
Welcome to the Timeless Designs Corporation blog page! Corporate officers and associates will periodically post their thoughts, dreams, visions, plans, and accomplishments here. Feel free to comment on posts that interest you.